eTourism Summit 2015 Archives - The Travel Vertical

TORONTO — CrowdRiff, once a Bright Shiny New Object presented at eTourism Summit in San Francisco in 2015, has announced a new round of $9 million USD in series A funding. Congrats to Dan Holowack and the team, whose visual content story is inextricably tied to tourism promotion.

Dan explains how that happened:

“As fate would have it, I was invited to speak at a tourism conference in El Paso, Texas. The response I got from sharing our mission and vision was so tremendous, it ended up setting the direction for us to focus CrowdRiff entirely on travel and tourism.

Our first customers to take a chance on us – people like Josh Collins at Visit Franklin, Jeff Robinson from Visit Indy and Ryan Dodge from the Royal Ontario Museum are still with us today, and continue to be wonderful ambassadors and advisors to the company and to me personally.”

Attendees at the 2015 eTourism Summit indicated that content marketing and staffing resources are the #1 takeaways and pain points among DMOs and attractions. Experts agree.

“Why Content Marketing is Facing a Shortage of Qualified Staff” touches on the myriad skills considered vital for content marketers:

excellent writing
terrific time management
attention to details
research savvy
use of graphics
knowledge and insights of SEO
a strong, consistent tone of voice
creativity, resourcefulness

Some suggest that one good place to look for a combination of these skills is communication and journalism schools. Borrow some great techniques from top bloggers, as seen in this article, “Write Like a Pro.”

very short paragraphs
generous use of bold
larger font size
conversational use of brackets, ellipses

CrowdRiff Raises $9 Million in Series A Funding

Can Your Content Marketing Staff Write Good?

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