In Florida, the Emerald Coast Convention & Visitors Bureau’s ambitious new sales and marketing plan calls for $4.6 million in paid media.

The region’s plan includes $1.28 million dedicated to an ABC Network media package which may involve the broadcast of an up-and-coming country music star concert during Nashville’s Country Music Association Awards show, Super Bowl weekend fly-overs of a 100-by-200-foot promotional banner in Atlanta, and audience trivia wheel segments during “Live with Kelly & Ryan,” the nationally syndicated morning talk show.

“This plan has national coverage,” said CVB Director Jennifer Adams, with an aim to reach new markets to promote destinations such as Fort Walton Beach, Destin, and Okaloosa Island. Read more here.