Disaster preparedness and recovery is an extremely important topic, as we’re continually reminded these days. Basic steps can be taken by DMOs, with guidance from those who have unfortunately learned through experience.
Useful pointers from DMOs come out of the conversation, such as this one from Devon Perry, Executive Director at Visit South Jersey who tweeted, “Create a method for communicating with positions, not people. In the moment of a disaster, your key person may not be available—so you need to be able to pivot and insert another name into a position.” And this one from Gathan D. Borden, VP-Marketing at VisitLEX, who speaks to leveraging local writers and Instagrammers to tell your destination’s story, “Locals are your content.”
CrowdRiff continues that conversation via a guest post covering how the unique nature of user-generated content can help lift destinations back up during disaster recovery. Read more in “The Power of User-Generated Content for Disaster Recovery.”