Alvaro Melendez, Co-founder & CEO of CRANT, shares data about DEI and brands. Cree Lawson, Founder & CEO of Arrivalist shares data about road trips and the price of gas. Plus, are exchange rates affecting the surge in outbound travel to Europe?
“Here are some thoughts I wanted to put on paper about the work we have been doing for brands that want to make the world more diverse, equitable and inclusive.
It has been quite a journey since we first started over 5 years ago to develop the concept and the tech to make Brand Love and DEI Index measurable. Since then much has happened and I think society is understanding the urgent need for brands (and all of us) to do a better job in DE&I.” — Alvaro Melendez, Co-founder & CEO, CRANT
The DEI Tracker helps Brands improve their DEI efforts by making DEI concepts concrete and measurable.
They can track their improvements against themselves but also learn from other companies and inform their own programs with best practices because this is not a competition, everyone wins if Brands do a better job in DEI.
We envision these concepts being central to the communication of every brand that believes DEI is important. It should be used by every person or team generating content for a brand because every piece of content tells a story and it has the potential to make a positive impact on our society.
The DEI tracker is an AI-backed platform that helps brands improve their DEI strategies by using machine learning on public data to make their programs trackable and actionable, allowing brands to be methodical in finding insights and making decisions about how best to serve their communities on a daily basis. The system is capable of analyzing multiple dimensions of DEI like Sexual Identity, Race and Ethnicity, and Gender, in addition to evaluating these components for direct competitors and benchmarks, allowing a company to understand what approaches others are taking to improve their own brand.
“We created CRANT to help brands have a tangible impact on society…By positively re-shaping society, brands will attract diverse talent, fans, and customers. We’re here to help companies grow the impact of their DEI efforts by using data and artificial intelligence.”
Read more from Alvaro about the DEI Tracker.
“Did a dollar make a difference? Or did weather-cancelled flights force people to drive?
Whatever the impetus, Road Trips are back above last year’s levels for the first time in months. The #TrendisYourFriend.
Daily Travel Index: Allows users to compare the 2022 travel index to any of the travel indexes from the previous three years. The indexes are adjusted by day of the week. Select any destination state to identify the year-over-year change in travel to the destination. And, isolate only overnight visitors to a state to see the year-over-year change in overnight travel to a destination.
P.S. Speaking of data and dollars: Did you know about EUR/USD and UKL/USD exchange rates hitting par? Trip.com reports a big jump in transatlantic bookings from the US to Europe by 250% in the first half of this year.
The platform recorded a huge 678% surge in searches for US to UK flights compared with the same period in 2021. For other European countries, there was a 614% increase in flight searches from the US to Spain, 577% increase to Italy, and 491% increase to France.