Multiculturalism is on the rise, not in 10 or 20 years from now – it is happening now. As the travel industry pushes into recovery it will be important to observe how shifted demographics and consumer values impact full-funnel marketing strategy to be able to compete for the ever-important domestic travel dollar.“ — Principal / Founder Danny Guerrero, The Culturist Group
In his new opinion piece, “The Latest Census: An Emerging America and Lessons for Marketers,” Danny Guerrero points to America’s changing landscape. He writes,
“The 2020 U.S. Census cemented an undeniable truth – America is on its way to becoming majority minority. What does this mean for the way we understand and interact emerging America?
Shifting demographics create opportunities to understand how travelers choose to prioritize their decisions based on their values, identities, and preference – all things influenced by the cultural movements and shared experiences of their cohorts and communities.”
The Culturist Group is a 100% minority-owned travel marketing company, and the vision of Danny Guerrero, an award-winning 20+ year travel and tourism marketing expert and thought leader for multicultural and diversity in travel. The Culturist Group helps travel brands and destinations decipher cross-generational, and emerging demographic values, motivators, intentions, and competitive data to become more competitive. Important questions need answers:
- How much more effective would your travel brand or destination become if you were able to master how to connect with culture in your message?
Meet Danny at eTourism Summit 2022 in June in Orlando, co-located with Connect Thrive Summit, and read more in his opinion piece here.