New York, Los Angeles and San Francisco make the top 10 in City Brands Index research.  Conducted every two years, the study evaluates the power and appeal of each city’s image, providing a holistic and detailed perspective based on six key dimensions:

 

1. Presence – the city’s international status and standing
2. Place – its physical outdoors aspect and transport
3. Prerequisites – basic requirements, such as affordable accommodations and standard of public amenities
4. People – friendliness, cultural diversity, how safe one feels
5. Pulse – interesting things to do
6. Potential  – the economic and educational opportunities available

Related: “We’re #6: USA as a Brand Drops Dramatically in World Rankings” (The Travel Vertical: 12/19/2017)

Read more and see the city rankings here.