At eTourism Summit, we’ll be hearing from dozens of DMOs, agencies, and consumers on what makes a great digital destination user experience…including the website.

For sure, you’ll need compelling and authentic storytelling, smooth ease of navigation, blink-of-an-eye speed, knock-your-socks-off imagery, interactive conversations and slick back-end data collection.

Give the locals a voice, shine a light on your neighborhoods, get some crowdsourced imagery going on. (We’re finished with lookalike images of majestic mountains, green golf courses, sunlit beaches, and delicious dinners, right?)

Skift.com has chosen the 25 best tourism websites in 2016. Do you agree? See the list here.