Google is calling it an ad “filter” rather than an ad “blocker.” Whatever it’s called, it has been attracting plenty of attention (“Why is Google Building an Ad Blocker?” – The Travel Vertical, 6/6/2017) in tech, digital media, and mainstream press.
Skepticism is the reaction from The Intercept, an online publication that claims to deliver “fearless, adversarial journalism that holds the powerful accountable.”
“What ads would get blocked? The ones not sold by Google, for the most part.” Find out some suggest Google and the Coalition for Better Ads is taking us for a ride. Read more here.