The answer is, definitely, yes and no. On the subject of content marketing, some experts say “Everyone is already doing it, and now it’s just those who are 20 years behind that need to catch up.” If you’re catching up, remember to take advantage of mountains of content you’ve already produced by re-purposing items and creating evergreen content for social media, a popular takeaway from eTourism Summit 2015.
So, what are the next big things for trailblazing marketers? Oculus Rift may already be on your shopping list as VR overtakes 3-D video. The potential of 1) virtual reality tools and 2) interactive content as the standard for shareability are two of the five candidates cited in “What CMOs Should Expect in 2016.” See easy-on-the-eye infographics and continue reading here.
