[ Issue 23 ]
Steal This Idea: Welcome to Nevada Signs Designed by High School Students
What’s simple, inspiring and absolutely super? “Welcome to Nevada” gets a new look for visitors arriving by car, courtesy of the state’s talented high school students. Read more here.
Need to Know: 5 Big Changes Coming to Google AdWords
AdWord bids will be specific to type of device (desktop, tablet, mobile). Advertisers will have two 30-character headlines (instead of a 25-character headline) and one 80-character line of description copy (instead of two 35-character lines.) To find out what else was announced at last week’s Google Performance Summit, click here.
One Minute Slide Show: How Millennial-Friendly is Your Destination?
“Where’s the craft beer?” and more about what hipsters want. The new Millennial Destination Desirability Index is a real thing. Check out the one-minute slide show introduced at DigMe ’16 here.
New Study: Facebook is #1 on ROI According to Marketers
Do you agree? Nearly everyone (95.8 percent) chose Facebook as tops for ROI among 551 social media marketers worldwide in an April 2016 survey. Twitter did reasonably well (63.5 percent) as top choice. Get more details here.
Now What? Press Releases Are a 110-Year-Old Idea
“Anyone who still uses the term ‘press release’ needs to update their vocabulary,” says Dave Fleet, Sr. VP of Digital at Edelman Canada. To read “7 Ways To Get More Value From Your PR Campaigns” from HubSpot, click here.
Omaha Exit: Nebraska Needs a New Tourism Director
The latest on the spending scandal we’ve been covering from the Cornhusker State, where the Nebraska tourism director has now been dismissed. Read more here.
