[Issue 22 ]
Say “Bonjour!” to The Pilot. In fact, say hello in English and your Parisian girlfriend can hear your words simultaneously in French when you’re both wearing these new earbuds. “Wow!” needs no translation. Read more here.
Tourism Australia’s new campaign, accessible via VR Stories in USA Today’s app, mobile, and desktop sites, could kick off partnerships between publishers and DMOs seeking to boost a new wave of interest. Read more here.
Google’s mobile-based destination guide and trip concierge, known as Trips, was released to testers a few weeks back. Destinations by Google came out in March. Catch up on both here.
Smaller teams may need to outsource content marketing to acquire all the skills required to get the job done well. You’ll need more than a Google search to find an agency that’s a match for your requirements. Read more here.
Interesting results are published by a Bentley University study into why print collateral still exists in the form of maps and guides to tourism events, attractions, and activities. Read more here.
Great for brushing up and perfect for sharing, here’s a list of acronyms used on FB, IG, LI, TW and YT — you’ll never have to wonder again.