Forget the seat back pocket airline magazine, right? New virtual reality experiences in the travel world are fast developing in interesting partnerships such as:
- YouVisit created a Rock the Park experience, taking a hike up to reach North America’s tallest waterfall in Yosemite National Park.
- Hilton Hotels shows off Barbados in an ad unit that enables consumers to tilt or rotate their smartphones to become immersed in a virtual visit.
- Matoke Tours Uganda developed 360-degree videos of six experiences, coming face-to-face with a gorilla or soaring in a hot air balloon.
- Airlines are introducing successful partnering with destinations — watch Miami footage at Lufthansa’s Berlin departure gate, for example.
Read more about the just-launched VR campaign for mobile by Tourism Australia, distributed in partnership with USA Today. Click here.
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