[ Issue 14 ]
Thought-provoking comments on the state of programmatic buying in 2016 from Expedia are headline-worthy. Calling programmatic buying inefficient, a senior Expedia marketing executive said, “Forty cents on the dollar is what the publisher sees and 60 cents goes to all the vendors along the way. Because of that, programmatic today is still largely inefficient.” Read more.
Targeting music fans in seven key feeder cities, LVCVA teamed up with Pandora for a year-long digital ad campaign around electronic dance music, the DJ scene and Las Vegas clubbing to come up with impressive, accountable results. Read about it here.
Ad blocking has put a spin on “content is king” with “context is king.” Some experts say quizzes are the answer. Take a closer look at why they’re so very irresistible and how they provide a gateway to content. Read more.
Have you seen the enhanced TripAdvisor option? Called “Premium Destination Partnership,” it gives DMOs more real estate to manage directed at both MICE delegates and leisure travelers. Read more.
The FTC has made an example of Lord & Taylor fashion store in a recent ruling on paid influencers and native advertising that’s of interest to all digital marketers. Refresh your do’s and dont’s as interpreted by Christopher Graves, global PR pro, in an article seen here.