TripAdvisor is adding a new advertising opportunity to their Premium Destination Partnership program featuring content from DMOs. Participating DMOs will have a performance dashboard for their content and the campaign’s impact.
A self-service management center targets the dream stage, including teasers for themed lists such as hotels, restaurants, museums, parks, attractions, upcoming events and travel articles about the destination with optional click-throughs for online visitors.
Andrew Wiens, International Destination Marketing Sales Manager for TripAdvisor will be attending DigMe ’16 in Philadelphia on April 13-14 as a speaker. Read more about the TripAdvisor initiative here.