[Issue 26]
States With the Largest Tourism Budget Increases
Tourism budgets are bouncing back, according to the U.S. Travel Association. California is in front with $100 million (up from $50 million) and Hawaii is eked out by Florida’s 27 percent increase of $15 million to nearly $85 million. Read about the top 10 increases here.
15 Surefire Ways to Boost Your Social Media Marketing in Under an Hour
There’s nothing wrong with a brief post to deliver super quick ideas for social media optimization. For 15 tips, read more here.
Instagram Etiquette 101: Reposting & Terms of Use
Avoid a legal slip-up over images. Review Instagram and Twitter T&Cs, and be informed about writing your own terms of use to make sure your UGC reposts are A-OK. Read more here.
4 Questions You Should Avoid Asking Your Social Media Manager
“Can you post something about this right now?” shows a lack of understanding about strategy and skill. And, if you’re a social media manager, make sure the people in your organization know what you’re doing and why. Read more from Hootsuite here.
DoubleClick Says: Even $10 a Day Can Help You Execute Your Programmatic Campaign
DoubleClick by Google shares an illustrated 5-part framework for planning and executing a data-driven campaign. Read more here.
Rhode Island Taps Non-Tourism Exec to Fill Chief Marketing Role…and More People News
The new hire is RI’s second effort in six months to find the right leader for its tourism marketing which had received a boost from $710K to $5 million. Read more here.
