Tourism budgets are bouncing back, according to the U.S. Travel Association. California is in front with $100 million (up from $50 million) and Hawaii is eked out by Florida’s 27 percent increase of $15 million to nearly $85 million. Read about the top 10 increases here.
There’s nothing wrong with a brief post to deliver super quick ideas for social media optimization. For 15 tips, read more here.
“Can you post something about this right now?” shows a lack of understanding about strategy and skill. And, if you’re a social media manager, make sure the people in your organization know what you’re doing and why. Read more from Hootsuite here.
DoubleClick by Google shares an illustrated 5-part framework for planning and executing a data-driven campaign. Read more here.
The new hire is RI’s second effort in six months to find the right leader for its tourism marketing which had received a boost from $710K to $5 million. Read more here.