DoubleClick Says: Here’s a Framework for Planning and Executing Your Programmatic Campaign

Even $10 a day can help you tweak a data-driven campaign for maximum success.

Because programmatic campaigns require a different approach, DoubleClick by Google has published a 5-step guide to help marketers and agencies. Google says:

“Programmatic buying coupled with data-driven creative can deliver more effective digital advertising campaigns. But connecting the dots between the data and the creative can be a challenge.” A framework to help you do it successfully is presented here.