Joplin, MO has a taken a novel storytelling approach to destination marketing. We’ll hear more about what worked well and what didn’t when this is one of the 28 case studies presented at the 17th Annual eTourism Summit. Read more here.
Nice ROI, Colorado. How did they do it? Read more here.
How about $24k for that video? Facebook Live is serious about challenging Vine and YouTube. They’re paying social media video stars, and Facebook executives are already talking about the possibility if all-video days ahead. Read more here.
Do you think consumers will embrace a departure from music-on-hold and call centers in favor of friendly chatbots who acquire AI about people each time they use them? Perhaps it’s time to start thinking about your destination’s chatbot personality. Read more here.
Check your own content marketing and strategy against these fundamentals because Millennials will. Read more here.