Authenticity and 4 More Design Principles to Attract Millennials

Fact: Millennials are going to shape the next 20 years in travel, so be as relevant as you can.

Expedia has conducted far-reaching research in eight countries into what inspires Millennials to travel, what types of travel experiences they want and what they expect from travel brands. We’ll hear from Expedia at #eTS16, our luncheon sponsor on Day 2 of eTourism Summit.

Meantime, we’re sharing a helpful guest post from Tnooz highlighting five guiding principles for your marketing mindset, including…authenticity and personalization, of course. Read more here.