Latest Registrations: Network with Your Peers at eTourism Summit 2016
Greetings from San Francisco, where the 17th eTourism Summit is just about two months away. To see who else has registered this week, click here.
Tennessee Tourism Personalized Digital Campaign is ‘Amazon-Like’ in its Sophistication
Tremendous. Tennessee. Tourism. Taking their digital-creative to a new plateau. We spoke to Brian Wagner, assistant commissioner, who will join us at eTourism Summit 2016 along with the state’s ad agency, VML. Be sure to view their two-minute video, click here.
How 4 Destinations Are Wooing Young Travelers on Snapchat
DMO case studies are always popular, so we’re lining up plenty of them, as usual, at #eTS16. To learn what Philly, LA, Dallas and Oregon are doing with Snapchat, read more here.
DMAI Reboot: Annual Convention Resets Priorities, Creates New Vision
Jake Steinman reports on new focus at DMAI, top-level changes, and digital tourism takeaways from Facebook, Brand USA, Las Vegas, and Seattle in sessions at DMAI this month. Read more here.
Travel Writers and Niche Bloggers: What Destinations Can Get From Each
At the intersection between PR and social media, influencers, niche bloggers, photographers and videographers are all changing the traditional approach for destination coverage. Read more from AdWeek here.
Adobe’s Mobile Travel Report Indicates Many Bookings are Still Migrating to Desktop
Adobe’s latest large sample study indicates there’s room for improvement. Mobile travel sites get 52 percent of the browsing but only 21 percent of the bookings. Read more here.
