[ Issue 17 ]
The Ne
ed For Speed: 6 Factors That Impact Your Website’s Load Time
There are 6 things you can fix now to reduce your site’s load time to under 3 seconds…and why you should. Insights from Laszlo Horvath, President and Founder, ActiveMedia. Read best practice here.
The Evolution of Programmatic: Guest Post
“Programmatic buying allows brands to use audience insights and technology to tailor messages to the right person, at the right moment, in the right context.” – By Jessica Schultz, Director of Integrated Planning, MMGY Global.
Influencer Marketing Roundup
As Snapchat inches away to overtake Instagram as the top platform for teens, travel brands are teaming up with influencers on different channels to reach audiences in their natural habitats. Read more here.
5 Ways to Partner With Influencers on Snapchat
Snapchat is becoming increasingly prominent for travel brands. Hiring an influencer is not a standalone strategy, but it can supplement your marketing efforts to reach and develop new audiences. Kate Talbot, DigMe 15 presenter, talks Snapchat and influencer ideas. Read more here.
What Consumers Really Want From Email Signups
Through this recent study, we learn that discounts are far and away the top motivation for people to sign up for emails. Have a look at the brief data summary here.
11 Easy Ways to Reduce Your Bounce Rate
These tips and others could be the most useful thing you read today:
- Appropriate use of headers
- Frequent subheadings
- Suitable images
- Bulleted lists (see what I did there?) …Read all 11 tips here.
