Weekly stories curated exclusively for digital tourism marketers
Four completely different current Snapchat campaigns from Dallas, Philadelphia, Los Angeles and Oregon are profiled in this article from AdWeek.
We’ll hear case studies from several of these destinations and many more at #eTS16. Find the provisional agenda here and to read more about what’s happening on Snapchat now, click here.
Here today…gone tomorrow? How you can hop onto the Pokémon Go bandwagon as long as it lasts. Read more here.
A guest blog with great insights from Mark Lenahan, Product Management and Travel Technology Specialist in Dublin, Ireland. Click here.
Dan Rosenbaum seem to know where they’re hiding in the City by the Bay. San Francisco Travel Association’s Senior Manager, Content and Social Media Marketing, writes up his own city’s guide to the fad. Get inspiration for your own destination guide here.
Successful Meetings explains how Events DC in the nation’s capital is using Samsung Gear VR to woo meeting planners. More on this topic is being addressed in sessions at eTourism Summit, now seen on the 2016 provisional agenda. Read more about VR in the meetings market here.
Are you up-to-date with the latest changes to two important platforms? More from TwoSix Digital is seen here.
We’ll be highlighting destination digital case studies presented by agencies and DMO reps, and taking a closer look at short videos, Facebook Live, VR, 360º video, Snapchat Memories, the latest video do’s and dont’s and their distribution at eTourism Summit. See the eTourism Summit provisional agenda here and learn more from the MMGY example seen here.
We’re excited to welcome the latest registered attendees to eTourism Summit 2016 on Oct. 20-21, with an optional Pre-Conference Activity Day on Oct. 19. See the two-day, action-packed Provisional Agenda, presented by a collection of experts, researchers, interactive marketers and your DMO peers, here.
Join these DMO pros by registering now for the remaining 35 places. Latest registrations are:
Jennifer DeForest, Marketing Manager, Team San Jose, CA
Jordan Carson, Marketing Coordinator, Visit San Luis Obispo County, CA
Jarrod Lyman, Communications Specialist, Oregon’s Mt. Hood Territory, OR
Sarah Myers, Digital Marketing Manager, Chad Wassamer, Emma Prysunka, Visit Park City, UT
Coryn Briggs, Digital Marketing & Design Specialist, Traverse City Tourism, MI
With just over three months to go before eTourism Summit 2016 convenes in San Francisco on October 20-21, we’re preparing the provisional agenda. Watch for updates here in Something Brief, on our website, Facebook page, and on Twitter.
“Tennessee Vacation Matchmaker” digital advertising campaign is awarded for its creativity, singled out among thousands of entries in Cannes at the 63rd annual gathering of creative communications talent, the world’s largest. Read about the campaign here.
West Virginia Division of Tourism invested in research and mobile data analytics to see who actually made a visit to the Mountain State. With a proven ROI of 7-to-1, legislators were able to open the purse strings for more funding. Read more here.
It’s pretty much OK in the Pacific Northwest; you can come if you like. The locals don’t really brag much. So, Travel Oregon decided to go for understated in a series of short and sweet ads directed at nearby urban markets. You’ll enjoy the clips; click here.
Hint: It’s not in the USA. For a list of the 10 fastest cities and 10 fastest countries, click here.
Are you surprised? Technology + government = something really good. At the airport! It’s now live at 14 U.S. airports. Read more about the officially approved app here.
