With just over three months to go before eTourism Summit 2016 convenes in San Francisco on October 20-21, we’re preparing the provisional agenda. Watch for updates here in Something Brief, on our website, Facebook page, and on Twitter.
Tennessee Scoops Up Silver and Bronze at Prestigious Cannes Lion Awards
“Tennessee Vacation Matchmaker” digital advertising campaign is awarded for its creativity, singled out among thousands of entries in Cannes at the 63rd annual gathering of creative communications talent, the world’s largest. Read about the campaign here.
How Data Convinced West Virginia to Triple Its Tourism Budget
West Virginia Division of Tourism invested in research and mobile data analytics to see who actually made a visit to the Mountain State. With a proven ROI of 7-to-1, legislators were able to open the purse strings for more funding. Read more here.
“You Might Like Oregon” Campaign and the Appeal of Underselling
It’s pretty much OK in the Pacific Northwest; you can come if you like. The locals don’t really brag much. So, Travel Oregon decided to go for understated in a series of short and sweet ads directed at nearby urban markets. You’ll enjoy the clips; click here.
Which City Has the World’s Fastest Internet in 2016?
Hint: It’s not in the USA. For a list of the 10 fastest cities and 10 fastest countries, click here.
Whoa! Here’s Mobile Passport, a New Free App for Skipping Airport Lines
Are you surprised? Technology + government = something really good. At the airport! It’s now live at 14 U.S. airports. Read more about the officially approved app here.
