In case you missed a couple of things that are new with Facebook and video this summer. On the late July earnings call, video was the reason given for the second quarter surge of 47 percent in ad revenue to nearly $9.2 billion. What’s driving the latest strategies?
- Six second ads are coming. Facebook is refining its video ad products as part of a broader overhaul of the platform. Why? Because “More time watching video means less time scrolling through the News Feed, and fewer opportunities for ad impressions along the way,” explains AdAge. Read more here.
- No more mute video ads. Volume is up, sound is on automatically. “Facebook was previously enthusiastic about the potential for silent video, teaching brands to create for a News Feed where videos scroll by on mute and providing tools for automatic captions.” Snapchat and Instagram Stories changed all that. Read more from AdAge here.
