Weekly stories curated exclusively for digital tourism marketers
One expert observer found VR to be noticeably absent from the exhibition floor at London World Travel Market, stating that print is alive and well in travel.
He writes, “…deliver a less than awe-inspiring content experience via VR headset to a now incredibly experienced, digital content savvy audience and you’ll lose their interest quicker than you can say ‘Oculus Rift.'”
An insightful opinion in Tnooz from Chris Elson, client development manager at Diverse Interactive. is found here.
Already we’re moving from “Siri, set my alarm for 6 a.m. so I can catch a flight,” to “Siri, I need to see all holiday packages to Miami within the next two weeks and my budget is $800.”“Explore the city of Philadelphia before stepping foot on a single cobblestone by viewing Visit Philadelphia’s interactive virtual experience,” suggests Visit Philadelphia’s website.
Powered by You Visit (as presented at eTourism LABS by Richard Schmitz), Visit Philly has more than two dozen sites and attractions featured in their three-minute, 360º virtual tour.
Read about it here.
Try it out here.
As a guest of Visit California, Forbes contributor Andrew Levine recently attended “Innovation & Inspiration” at Google HQ and wrote up five takeaways for DMOs based on the event and a follow up call with Jenny Thomassian, Head of Industry – Travel. Briefly, they are:
We want to stay up to speed on what Google is talking about, although we don’t really see anything new on this list, do you? Read more here.
“VR experiences and 360-degree videos (the backbone of VR) have a substantially higher engagement rate when compared to traditional videos,” according to YouVisit.com agency in NYC.
Take a look at product from six VR-forward DMOs who have already put this 2017 trend into action, including Visit Houston with a look inside NASA. (H/T to @TwoSixDigital.)
Read more here.
