Weekly stories curated exclusively for digital tourism marketers
Are you marketing on Facebook? Do you want better reach for your Facebook posts? Using the right posting tactics will give you better results from your Facebook marketing.
Social Media Examiner presents a quick-fire summary: “Six Tips to Improve Your Facebook Posts.”
Your customers want to see what you’ve got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video.
Read more at “21 Video Marketing Ideas For Small Business Budgets.”
“If you’re not experimenting with video, you’re simply sitting on the sidelines watching the big game unfold.”
What’s new for DigMe’16
Here’s a look at some of the exciting new sessions just added to the DigMe’16 agenda for April 13-14, 2016 in Philadelphia. Plus, the all-new Facebook Marketing Certification Class is now open.
Ø Free UX Testing Sessions. April 13-14 at 9:00 a.m. – 4:00 p.m. Sign up for your 20 minute appointment for a desktop or mobile website review during both days of DigMe. A live consumer panel curated by Destination Analysts will test your mobile and desktop websites.
Ø Seven Content Marketing Trends to Help You Budget for the Coming Year. A presentation about Content Marketing Trends that any travel marketer should consider during their next budgeting cycle.
Ø How to Execute a Programmatic Buying Plan: What you need to know to make programmatic buying understandable, affordable and effective.
Ø Flip The Funnel: Five Ways to Look at ROI
Also, participate in great topic sessions on Digital Strategy & Conversion.
You worked hard on your YouTube video. It’s done and uploaded. Make the most of it from an SEO standpoint or risk getting lost in search among the 72 hours of video uploaded onto YouTube every minute. Title, tags and description (keywords before brand!) are critical and providing the all-important embed code is the path to sharing. Check out these tips for growing views via best practice SEO for your existing videos and production for your next videos. Read more…
The answer is, definitely, yes and no. On the subject of content marketing, some experts say “Everyone is already doing it, and now it’s just those who are 20 years behind that need to catch up.” If you’re catching up, remember to take advantage of mountains of content you’ve already produced by re-purposing items and creating evergreen content for social media, a popular takeaway from eTourism Summit 2015.
So, what are the next big things for trailblazing marketers? Oculus Rift may already be on your shopping list as VR overtakes 3-D video. The potential of 1) virtual reality tools and 2) interactive content as the standard for shareability are two of the five candidates cited in “What CMOs Should Expect in 2016.” See easy-on-the-eye infographics and continue reading here.
