Weekly stories curated exclusively for digital tourism marketers
Do you know your business rights to re-using images from Instagram that bear your hashtag? Have you read Twitter’s and Instagram’s Terms of Service? And, if you’re running a contest, have you covered ownership in the T&Cs?
Check out these Terms of Use, gain insight via a 2013 U.S. District Court case that makes the distinction of “who owns what” more clear, and read more tips on UGC from AgoraPulse here.
Research from Chute, a social media marketing company that tracks Instagram hashtags, indicates that the convergence of fashion + travel is one of the most popular conversations on Instagram, even more so than food + travel.
Micro-influencers and travel bloggers, rather than celebrities, are leading in engagement. Furthermore, fashion designers and publishers like Condé Nast are looking for unique destinations for their shoots. For the article that caught our eye, click here.
Do you outsource your content marketing? Creating and promoting content is essentially a full-time job — one which smaller teams cannot always support.
DMOs may turn to a patchwork of expert freelancers or an agency to deliver up to a dozen skills in three areas: strategist, writer, designer, distributor, social media manager, analyst, and more.
What questions should you be asking when shopping for a content marketing agency? For suggestions in an AgoraPulse guest post, click here.
What exactly is a genius content strategy? And how does it differ from an average content strategy? How does yours measure up? Genius content strategy must be:
Start with these basics, plan thoroughly with lavish attention to detail and get the best results, says a digital strategist in Entrepreneur. Read more about being a content genius here.
The best problems come with solutions. And when those solutions include quality over quantity, we’re totally listening.
Effectiveness on social channels has shifted.
Buffer Social presents the latest playbook for our micro-macro mindset, allowing you to focus on day-to-day activities while also keeping the big picture up front and center. Read the article here.
