The Travel Vertical

Weekly stories curated exclusively for digital tourism marketers

Ch-ch-changes: People. Plus a New Podcast.

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Lynn Bruni-Perkins has been named Executive Vice President and Chief Marketing Officer of San Francisco Travel Association. Prior to her appointment, she had been serving as interim Chief Marketing Officer and Senior Vice President of Global Marketing Communications at the organization she joined in 2007. Among her other board appointments, Lynn also served on the eTourism Summit Advisory Board from 2014 – 2018.

Rachel Brown, Executive Director at Visit Durango has been appointed by Colorado Gov. Polis to represent the state’s destination marketing/management organization sector on the Colorado Tourism Office Board of Directors.

Hear more from Rachel this week when she’s our guest on Episode # 35 of The Travel Vertical Podcast. Click here (podcast goes live at 7 a.m. ET on 8/24/22).

Lorne Edwards, who was previously Senior Vice President of Sales & Services, has been named Chief Sales Officer at Visit Phoenix. He joined the team in 2012.

Anirudh Bizlawan, an analytics leader and technology professional, recently joined Destination Toronto as Director/Architect, Business Intelligence.

Marie Scalia has been promoted to Chief Marketing Officer at Destination Cleveland. She joined the organization in 2012.

Visit Carlsbad has appointed Maria Riley as Communications Manager. She previously held positions at Paramount Pictures, 20th Century Fox, the University of Southern California, The Los Angeles Times, and The San Diego Union-Tribune, among other roles.

Karinna Sostre Vicario is the newly promoted Web Content Manager at Discover Puerto Rico. She joined the organization in 2018.

Aaron Danzig has joined San Francisco Travel Association as Manager, Digital & Social Media Marketing. He was most recently in key marketing roles over seven years with Hilton Hotels & Resorts in San Francisco.

Visit Dana Point (CA) welcomes Alex Stall, new to the team and to the tourism industry, as Sales & Marketing Coordinator.

Myrtle Beach Area Chamber of Commerce and Convention & Visitors Bureau has announced the promotion of Andrea Hardwick to Oak Street Visitor Services Manager, which serves 2,000 people/day. She has been with the DMO for 17 years, serving as Assistant Manager for the last three years.

Marissa Guarneiri is the new Event Manager at Savannah Sports Council/Visit Savannah. She joins from a previous role as Director of Volunteers & Special Projects at Chattanooga Sports.

Liz Mabe has joined Miles Partnership as an Account Director. Since 2018, she has been Digital Marketing Director at Discover Puerto Rico and prior, served in a similar capacity with Branson/Lakes Area Convention & Visitors Bureau. Liz has also served as a member of the Advisory Board for eTourism Summit.

Brad Haralson has joined Relic Advertising as a Business Development Specialist. He joins from a project management and event planning role at Brigham Young University.

Richard Cutting-Miller has a new position as Vice President Tourism Strategy at CSL. He is a senior industry executive with wide ranging international experience over 30+ years, focused on travel and tourism strategy.

Matt Shoaf has started a new position this week as Director Of Technology (Web) at MMGY Global. In addition to the technical skills of web development, he is a performer, composer, arranger, and music educator.  

Changes at MMGY Global are effective on January 1, 2023 when CEO Clayton Reid transitions to the role of Executive Chairman. Katie Briscoe, President, will become the new CEO; Craig Compagnone, COO, will become the new President & COO. The 2023 Global Leadership Team will also be composed of CFO Hugh McConnell, Executive Vice President of Global HR Mia Wise and a soon-to-be-appointed Chief Marketing Officer. Headquartered in Kansas City, MMGY Global employs more than 400 team members in 13 offices worldwide.

L. to R.: Mia Wise, Katie Briscoe, Craig Compagnone, Hugh McConnell, Clayton Reid

Tons of DMO Jobs, Amtrak is Hiring Big Time & an RFP

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Mexico Beach Community Development Council, Inc. is seeking submissions from advertising agencies with expertise in marketing, creative services in advertising and marketing, and media buying to promote the tourism industry of Mexico Beach, Florida. Complete details and guidelines for submission on the Request for Qualifications are found on the website.

Amtrak has more than 4,000 positions across a number of disciplines, including project management, finance, technology, onboard services, electrical, customer service and many more. To address this significant demand, Amtrak is hosting 54 hiring events and career fairs in FY23 to attract new talent, concentrating on Los Angeles, Seattle, New Orleans, New York, Washington DC, Chicago, Oakland, Philadelphia, Miami, and Wilmington. Love trains? Click for the animation: 50 Years of Amtrak Livery.

J O B S

President & CEO — Springfield Convention & Visitors Bureau, MO 

President & CEO — Visit Tri-Cities, WA

President & CEO — Fredericksburg Convention & Visitors Bureau, TX

President & CEO — Visit Bath, VA

President & CEO — Visit Greenville, SC

Chief Executive Officer AND Convention Sales Manager — Discover Santa Clara, CA

Executive Director — Visit Southern Idaho 

Executive Director — Great Lakes Sports Commission, MI 

Executive Director — Berkeley County Development Authority, WV 

Executive Director — Wayne County Convention & Visitors Bureau, OH 

Executive Director — Explore Sisters, OR

Executive Director — Visit Walla Walla, WA

Executive Director — Pacific County Tourism Bureau, WA 

Executive Director — Explore Butte County, CA

Executive Director — Downtown Vacaville, CA

Executive Director — Visit Chico, CA 

Executive Director — Muncie Visitors Bureau, IN

Executive Director/CEO — Alexandria/Pineville Area Convention and Visitors Bureau, LA 

Executive Director —  Discover Palm Beach County/Convention and Visitors Bureau, FL

CEO — Society for Incentive Travel Excellence (SITE)

Executive Director — Travel & Tourism Marketing Association

Senior Vice President of Community Engagement & Public Affairs — Visit Seattle (new)

Vice President of Brand & Integrated Marketing AND Director of Content AND Leisure Sales Coordinator — Las Vegas Convention & Visitors Authority

Senior Vice President, Integrated Marketing — Brand USA

Vice President for Enterprise Sales — American Society of Association Executives (ASAE) (new)

Senior Director of Human Resources & Culture — Destinations International (new)

Chief Marketing Officer —Visit Williamsburg

Senior Vice President of Community Engagement & Public Affairs AND Director Partnership & Visitor Services AND Marketing Manager Leisure AND Marketing Manager Meetings AND Public Relations Manager Meetings AND Events Manager AND Destination & Convention Services Manager AND National Account Director AND Graphic Designer AND Marketing Coordinator AND Office Coordinator AND Staff Accountant — Visit Seattle

Vice President of Sales — Bermuda Tourism Authority, NYC

Vice President of Marketing — VisitLEX, KY

Vice President of Sales — Visit Wichita

Vice President Business & Brand Development — Visit Oceanside, CA

Vice President Business Development AND Director of Marketing AND Director of Grants AND Public Information Manager AND Public Relations Manager AND Events & Engagement Manager AND Group Service Manager AND Editorial Content Creator AND Senior Sales Manager AND Group Service Coordinator AND Administrative Assistant AND Sales & Marketing Assistant — Explore Asheville

Vice President of Marketing & Communications — Shreveport-Bossier Convention & Tourist Bureau

Vice President Marketing & Communications — Visit Baton Rouge

Vice President of Destination Development & Community Engagement — Visit Albuquerque

Vice President Convention Sales AND Marketing Manager AND National Sales Manager-West Coast — Choose Chicago

Director of the Film & Creative Industries Office — Visit Dallas

Senior Content Director AND Senior Video Editor AND Regional Director/Sales Manager AND Email Marketing & Personalization Coordinator AND Senior UX Designer AND Sales & Services Coordinator AND Administrative Assistant — NYC & Company

Director of Marketing & Communications —  Texas Economic Development Corporation

Director of Marketing — Visit Macon

Director of Marketing AND Social Media Manager AND National Sales Manager — Experience Scottsdale

Director of Marketing & Communications — Experience Ruston, LA

Director of Communications — Visit Corpus Christi

Director of Communications — Tempe Tourism Office 

Corporate Communications Manager — Visit Phoenix

Director of Communications — Santa Monica Travel & Tourism

Marketing & Communications Director — Visit Tuscaloosa, AL

Marketing and Communications Director — Utah Tourism Office

Manager of Multicultural Marketing AND Industry Engagement Support Specialist— Destination Cleveland

Manager International Marketing AND Content Manager AND Public Relations Manager AND Marketing Assistant — Visit California

Communications Manager AND Marketing Coordinator — Visit Florida

International Account Manager AND Meeting & Convention Services Manager AND Executive Assistant Project Manager — Greater Miami Convention & Visitors Bureau

Director of Destination Services — Little Rock Convention & Visitors Bureau (new)

Director of Market Research — Meet Minneapolis

Director of Research AND Marketing Coordinator — Arizona Department of Tourism 

Business Analyst CRM Engagement — Destination Toronto 

International Marketing Manager — Virginia Tourism Corporation

Director of Public Relations — Visit Yosemite | Madera County, CA

Director of Community Relations AND Public Relations Manager AND Client Services Coordinator — Monterey County Convention & Visitors Bureau, CA

Director of Community Engagement and Destination Stewardship — Glacier Country Regional Tourism Commission, MT

Marketing & Social Media Manager — Experience Grand Rapids (new)

Digital Marketing Manager AND Senior Business Development Manager — Visit Lauderdale (new)

Digital Marketing & Content Manager — Crystal Coast Tourism Development Authority, NC

Digital & Social Media Producer AND Events Manager AND PR & Communications Coordinator AND Graphic Designer — Visit SLO CAL, San Luis Obispo, CA

Digital Marketing Manager — South Haven Van Buren County C&VB, MI (new)

Website Manager AND National Accounts Manager (mid-Atlantic) AND Digital Design Specialist — Philadelphia Convention & Visitors Bureau 

Partnership Development Manager AND Sales Manager — Visit KC

Media Relations Manager AND Domestic Tourism Specialist AND Sales Manager — Visit Detroit

Strategic Marketing Manager — Visit Mesa

Business Development Coordinator — Visit Carlsbad (new)

Community & Partner Relations Manager — Greater Zion Convention & Tourism Office, UT

Community & Partner Relations Manager — Washington County, IA

Communications Manager — Charlotte Regional Visitors Authority, NC

Communications Manager — Sedona Chamber of Commerce & Tourism Bureau, AZ

Communications Manager — Sonoma County Tourism, CA

Communications Manager — Greater Boston Convention & Visitors Bureau

Public Relations Manager — Wyoming Office of Tourism (new)

Director of Communications AND Design and Production Manager AND National Sales Director-Citywide Chicago AND Site Experience Manager AND Client Services Manager AND Administrative Assistant — San Diego Tourism Authority

Director Visitor Experience & Engagement AND Director Destination Events AND Manager Consumer Marketing AND Manager Content Marketing AND Manager Convention Services US AND Manager, Meeting & Convention Sales Canada & International AND Specialist, Social Media, Trade, Meeting & Conventions AND Finance Specialist, Accounts Payable & Accounts Receivable AND Research Analyst — Destination Vancouver

Associate Director Events AND Senior Manager In-House Group Sales Membership Manager AND Partnerships Manager AND Talent Acquisition Manager AND Communications Coordinator — Destination DC

Convention Sales & Sports Commission Coordinator — Visit Sacramento, CA

Sports Sales Manager — Oklahoma City Convention & Visitors Bureau (new)

Sports Tourism Manager — Billings Chamber of Commerce, MT

Sports Manager — College Station Economic Development & Tourism Department

Sports & Special Events Liaison — Destination Panama City

Sports Services Specialist AND Office Coordinator— Fargo-Morehead Convention & Visitors Bureau, ND (new)

Sales Manager — Greater Lansing Convention & Visitors Bureau, MI

Communications Specialist — Visit Sitka, AK 

Tourism Marketing Manager — Laurens County Chamber of Commerce, SC

Marketing & Communications Specialist — Shenandoah Convention & Visitors Bureau, TX

Regional Director of Sales-West Coast — Visit Baltimore (new)

Director of Convention Sales — Visit Jacksonville

Director of Group Sales — Visit Vancouver WA

National Sales Manager — Visit Glendale, AZ 

National Sales Manager — Visit Aurora, CO 

Sales Manager — Discover Green Bay 

Group Travel Sales Manager — Paducah Convention & Visitors Bureau, KY (new)  

Data Analyst AND Business Analyst AND Data Scientist — Visit Grand Junction

Tourism Development Manager — Visit Greater Palm Springs (new)

Tourism Director — Discover Front Royal, VA

Tourism Marketing Manager — City of Middleton, WI

Copywriter — Colorado Tourism Office

Social Media Coordinator AND Sales Coordinator — Visit Anaheim

Media Relations Coordinator — Travel Portland, OR (new)

Media Relations Coordinator — Visit San Antonio (new)

Marketing Coordinator — Visit Denver

Marketing Coordinator — Rockford Area Convention & Visitors Bureau, IL

Travel Tech Reporter — Skift, remote

Senior Media Planner-Digital Focus — Paradise Advertising & Marketing (new)

Senior Account Executive AND Account Executive AND Account Supervisor And Account Coordinator x3— MMGY NJF

Account Executive Public Relations — Lou Hammond Group, NYC

Web & Digital Assets Coordinator — Roots

Customer Success Manager — Flip.to

Vice President Sales Travel & Tourism AND Digital Account Manager — Epsilon

Director Destination Strategy — Madden Media

Senior Product Manager AND Data Project Manager AND Strategic Advisor AND Implementation Specialist AND Data Scientist AND Product Designer AND Full Stack Developer AND Front End Developer AND Data Engineer AND Backend Testing & Quality Engineer — Zartico

Project/Administrative Assistant — Tourism Diversity Matters

Senior Manager Marketing — Hong Kong Tourism Association, Los Angeles

Communications Coordinator — Visit Britain, NYC

Research Services Manager AND Research Analyst — Longwoods International

Director Customer Success AND Events Manager AND Account Executive AND IT Specialist AND Revenue Operations Technology Analyst AND Senior iOS Developer AND Staff Engineer AND Software Architect — CrowdRiff

Director of Strategic Partnerships AND Account Associate — Simpleview

DMO Success Manager AND Content Strategist AND Content Manager AND Account Supervisor — Miles Partnership, remote

Digital Advertising Specialist — Datafy

Account Supervisor — BVK

Copywriter — Bellweather Agency, remote

Senior Vice President-Travel, Leisure and Hospitality — Ketchum, NYC 

Associate Vice President-Travel Lifestyle PR — FINN Partners, NYC

Tourism PR Account Executive AND Junior Destination Sales Executive — Destination Counsellors International, NYC

Kissing In a Rain Booth + Exclusive Q&A With Ali Daniels, CMO, Visit Seattle

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Wearing a T-shirt emblazoned with “Have you ever kissed in the rain?” Ali Daniels, Chief Marketing Officer at Visit Seattle, tells The Travel Vertical, “It was a really fun one to work on.”

The latest activation from Visit Seattle surprised locals on a hot and sunny day in Los Angeles (92ºF.) and Scottsdale (104ºF.) with a first-ever Kissing in the Rain booth. The fully sustainable, walk-in photo booth captured Seattle’s rainy-day joys as people kissed in the rain, danced in the rain, and rejoiced in the promise of a rainy Seattle day.

The booth was built to replicate a rainy Seattle day, with a design inspired by the Emerald City. The 17’ x 16 wood-paneled booth had rainfall that was captured and pumped back to make the booth fully sustainable.

“A kiss in the rain is the ultimate movie moment for a reason,” said Ali Daniels. “There’s romance and spontaneity in the rain – it’s something Seattleites know well. To be able to bring that misty magic to other cities in a way that’s both unique yet entirely true to Seattle – our romance, our beauty, our charm – was incredibly special.”

The Travel Vertical x Ali Daniels

Q: What was the inspiration for the rain booth?

A: We are always looking for ways to differentiate ourselves from other destinations, and we realized that something that we have an opportunity to change the narrative about our rainy reputation and show people how romantic, spontaneous and beautiful our rain really is. There is a reason they include kissing in the rain scenes in movies – and we wanted to capture that spirit with this activation.

Q: Who is your creative partner?

A: This was a multi-agency collaboration – Copacino Fujikado and C+C

Q: Does an activation like this have an approachable budget for DMOs?
A: It is certainly scalable. We wanted a booth that could be re-used and repurposed, and that was able to be used in multiple cities.

Q: Where else will the rain booth appear?

A: We are so thrilled that it was as well-received as it was, so we are working on what the next tour will be.

Q: Is this real rain? 

A: It’s as refreshing as real rain.

Q: Is Seattle really as rainy as people think?

A: It really isn’t, and when it rains it typically isn’t a downpour, it’s a mist. That is what we tried to replicate in the booth. Our rain helps us keep our reputation of being the Emerald City, it’s keeps us green and sparkling.

Data That Tells a Story From Two of Our Favorite Geeks

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Alvaro Melendez, Co-founder & CEO of CRANT, shares data about DEI and brands. Cree Lawson, Founder & CEO of Arrivalist shares data about road trips and the price of gas. Plus, are exchange rates affecting the surge in outbound travel to Europe?

“Here are some thoughts I wanted to put on paper about the work we have been doing for brands that want to make the world more diverse, equitable and inclusive.

It has been quite a journey since we first started over 5 years ago to develop the concept and the tech to make Brand Love and DEI Index measurable. Since then much has happened and I think society is understanding the urgent need for brands (and all of us) to do a better job in DE&I.” — Alvaro Melendez, Co-founder & CEO, CRANT

The DEI Tracker helps Brands improve their DEI efforts by making DEI concepts concrete and measurable.

They can track their improvements against themselves but also learn from other companies and inform their own programs with best practices because this is not a competition, everyone wins if Brands do a better job in DEI.

We envision these concepts being central to the communication of every brand that believes DEI is important. It should be used by every person or team generating content for a brand because every piece of content tells a story and it has the potential to make a positive impact on our society.

The DEI tracker is an AI-backed platform that helps brands improve their DEI strategies by using machine learning on public data to make their programs trackable and actionable, allowing brands to be methodical in finding insights and making decisions about how best to serve their communities on a daily basis. The system is capable of analyzing multiple dimensions of DEI like Sexual Identity, Race and Ethnicity, and Gender, in addition to evaluating these components for direct competitors and benchmarks, allowing a company to understand what approaches others are taking to improve their own brand.

“We created CRANT to help brands have a tangible impact on society…By positively re-shaping society, brands will attract diverse talent, fans, and customers. We’re here to help companies grow the impact of their DEI efforts by using data and artificial intelligence.” 

Read more from Alvaro about the DEI Tracker.

“Did a dollar make a difference? Or did weather-cancelled flights force people to drive?

Whatever the impetus, Road Trips are back above last year’s levels for the first time in months. The #TrendisYourFriend.

Stay tuned to Daily Travel Index for the latest. Trending You Can Trust.” — Cree Lawson, Founder & CEO, Arrivalist

Daily Travel Index: Allows users to compare the 2022 travel index to any of the travel indexes from the previous three years. The indexes are adjusted by day of the week. Select any destination state to identify the year-over-year change in travel to the destination. And, isolate only overnight visitors to a state to see the year-over-year change in overnight travel to a destination.

P.S. Speaking of data and dollars: Did you know about EUR/USD and UKL/USD exchange rates hitting par? Trip.com reports a big jump in transatlantic bookings from the US to Europe by 250% in the first half of this year.

UKL/USD exchange rate, 12 months, 2021 – 2022

The platform recorded a huge 678% surge in searches for US to UK flights compared with the same period in 2021. For other European countries, there was a 614% increase in flight searches from the US to Spain, 577% increase to Italy, and 491% increase to France.

Six DMOs Doing Ultra-Cool Things: Atlanta, Asheville, Louisville, Oakland, NYC, and Florida

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Destination inspiration based around the metaverse, food, pro tennis, bourbon, and Broadway shows from DMOs across the USA.

ATLANTA META WORLD

Introducing Atlanta Meta World from Atlanta Convention & Visitors Bureau, the first-of-its-kind metaverse experience of a city destination. This is the first step toward a vision that will provide meeting planners and prospective visitors the opportunity to virtually explore key elements of the Atlanta experience while interacting with other virtual world visitors and representatives of the venues.

WHAT IS IT? Atlanta Meta World is a visually-realistic virtual world representation of the as-built environment. The starting point of the experience is the visitor information center in Centennial Olympic Park. This 22-acre green space on Georgia World Congress Center’s campus lies in the heart of downtown Atlanta, surrounded by attractions, hotels and restaurants. Visitors to the virtual world today can explore the many areas of the park and will soon be able to visit and explore attractions, meeting and event venues throughout Atlanta. 

Atlanta Meta World is a truly persistent, photo-realistic representation of a destination where users can select an avatar and navigate the virtual experience, interacting with other users in real time. Atlanta Meta World is accessible through a browser, so anyone with a computer and internet connection can enjoy the experience. Atlanta Meta World allows the destination specialists and partner venue representatives to conduct customer presentations to private and public groups before guiding them around the facilities on a virtual tour.

To read more and enter Atlanta Meta World, click here.

ADVANTAGE ASHEVILLE

The United States Tennis Association has announced Explore Asheville as the official tourism partner for the 2022 US Open on Aug. 29 – Sept. 11, placing the North Carolina destination front and center throughout the event that takes place 700 miles away in New York City.

Arthur Ashe Stadium during US Open

The partnership with the US Open will provide Asheville with on-court signage in Arthur Ashe Stadium, video boards at the USTA Billie Jean King National Tennis Center and marketing messages on usopen.org and US Open Radio. One evening session during the tournament will be designated “Asheville Night.”

“Explore Asheville is proud to elevate our relationship with the USTA and Asheville’s reputation as a creative, vibrant community for leisure travel, business groups and sports events,” said Victoria Isley, President & CEO of Explore Asheville and the Buncombe County Tourism Development Authority. “Asheville is only the second city in history to host three Billie Jean King Cup matches – and we plan to draw more brand-aligned events to benefit the Asheville community.”

FLORIDA FOR FOODIES

Louis Grayson (Ramen Lab Eatery), Robert Moehling (Robert Is Here), Rick Mace (Tropical Smokehouse), Kim Kelly (Hurricane Alley), and Daniel Salgado (Toro Latin Kitchen + Tequila Library) present their signature dishes and drinks.

“We are thrilled to let people know about the incredible culinary scene that we have in Florida,” said Staci Mellman, Chief Marketing Officer, VISIT FLORIDA. “And who better to tell that story than the restaurateurs themselves?” VISIT FLORIDA and Emergent Media have announced the launch of Florida’s Table to promote the state’s dynamic culinary scene by showcasing a diverse handful of restaurants across Southeast Florida. Each episode features a local chef or restaurateur representing their cultural origins through flavors, culminating in the presentation of a Floridian signature dish, such as Duck Ramen at Ramen Lab Eatery in Boca Raton.

Distribution is driven through Emergent Media’s Paradise audience network, which embodies a curious, go-getter with experiential travel ambitions. Organic and paid social programming runs through mid-September on Web, Instagram, Facebook, and TikTok. 

Florida’s Table positions Florida as the perfect destination for modern explorers to satisfy their taste buds, as well as their adventure cravings.

“Travelers already love Florida’s beautiful beaches, iconic theme parks, and hidden outdoor gems, with the launch of this effort they will discover yet another wonderful thing about Florida,” said Mellman.

LOUISVILLE GETS SOCIAL

Louisville Tourism is launching 78 Social, a new and exclusive members-only club that will help advance the city’s brand and assist in rekindling tourism momentum. This new initiative is aimed at encouraging community members to stay informed on the latest offerings in Louisville and act as brand stewards by sharing their passion for the city with others.

There are individual and corporate tiers for business professionals seeking hospitality industry-related education and programming. Topics will include professional development, DEI, Bourbon history, personal branding and more. Members will have access to exclusive events, grand openings, Bourbon tastings and sneak peeks with new city attractions and restaurants, as well as exclusive networking opportunities with key hospitality industry leaders.

The 2019 Louisville Visitor Profile conducted by Destination Analysts shows that visitors are seeking museums, dining, bourbon tastings, and distillery tours as the top activities while in town.

OAKLAND STEPS OUT ON THE VEGAN TRAIL

Oakland Vegan Trail is the first destination in the nation to feature this kind of trail (with menus and a map, too). More than 20 vegan restaurants are dotted around town, offering plant-based Filipino to Mexican to Ethiopian and everything in between.

President & CEO, Peter Gamez appeared on the local news along with Imani Greer, Chef & Owner of Oakland’s own Roasted and Raw, to talk about vegan vs. vegetarian and to make a few tasty dishes.

REVIVAL: NYC BROADWAY WEEK

Michelle Sessoms and Jennifer Wolfe in the North American Tour of Moulin Rouge! The Musical (Photo by Matthew Murphy for MurphyMade)

Curtain up. “For the first time since 2019, NYC & Company announced the return of the fall edition of NYC Broadway Week, which allows guests to purchase two tickets for the price of one on select Broadway shows for the duration of the deal. This year marks the 11th edition of the biannual program, which is coming back early this fall for shows from September 6 through September 25,” said Janette Roush, Executive Vice President, Marketing & Digital at NYC & Company.

“Since its launch in 2011, NYC Broadway Week has offered visitors and locals alike the world’s best theatrical experiences at a remarkable value,” said NYC & Company President and CEO Fred Dixon. “After a three-year hiatus, we are proud to bring the fall edition of our signature Broadway Week program back to audiences.”

Since its launch, NYC Broadway Week has sold more than 1,900,000 tickets, generating over $100 million in revenue.

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Laurie Jo Miller Farr, Editor
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