Who knew? A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: .43 percent. Titles between 10 and 19 characters had the lowest CTR, which was .12 percent. The report, which ran from January to August 2017, included 10,627 branded content headlines.
To check out the fine print in this article from Contently, click here. 
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