The destination marketing organization tested different video lengths and styles to identify best practices for its video ads, #AlwaysWelcome, and found that the best ad delivered 42% more views and a 3.8X return on ad spend. See how various elements of the campaign were tested and how the best results came to life here.
“As our content evolves to provide our audience with a richer experience and stronger connection to San Francisco, Facebook continues to be our top marketing channel to leverage and amplify our content, ensuring it gets in front of the right people at the right moment.” – Dan Rosenbaum, Director, Global Digital Marketing, San Francisco Travel
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