Alexa Says: Content Tips for Writing An Effective Landing Page

Back to basics. Gather up some tips from Alexa.com on content writing tips you can put into practice to create better optimized and even more user-friendly landing pages.

For example:

• Be sure to place the most important things up front, above the fold.
• Describe benefits, not features.
• Avoid passive voice.
• Use bullet points, quotes, images, white space for easy-to-scan copy. 

Read more here.