We’re at the mercy of the almighty algorithms. So, how can you replace website traffic lost to Google and Facebook algorithm changes?
You’ll need:
EAT = Expertise, Authoritativeness, Trustworthiness
MC = Quality Main Content
ORM = Online Reputation Management
…and more.
Laszlo Horvath, founder and president of website experts, ActiveMedia, has some insights on gaining and delivering EAT, MC, and ORM and a few additional tips to share from his eTourism LABS presentation, seen here.
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