Still pushing for 100 million inbound visitors by 2021, Brand USA launched a new digital campaign targeted at 11 key international markets* beginning in April 2017. The campaign will “target various forms of social media and feature unique video content captured from a first person viewpoint designed to make the experience more relatable and shareable,” reports Travel Pulse.
Through this new interactive campaign, “See How Far You Can Go,” Brand USA invites travelers to share their own unique experiences and off-the-beaten track discoveries Facebook, Instagram and a variety of media platforms including online videos, out-of-home signage, high impact online display ads, and social media posts.
* Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, South Korea and UK
To access a PDF presentation of the campaign, its features and schedule, click here. To see how the new Brand USA campaign was reported by Travel Trade Journal in India, read more here.
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