Do you know DigMe? Produced by eTourism Summit, DigMe ’16 is building a new Facebook Certification course at DigMe ’16 especially for tourism marketers. The FB/IG team will be taking your questions at the session’s Genius Bar. Click here to read about the key differences between eTS and DigMe and why you should attend both.
Day One – April 13, 2016 – DigMe ’16
9:00 – 9:45 a.m. – The Future of Tourism Marketing on Facebook & Instagram – Kelly Frailey, Facebook | Instagram
9:45 – 10:30 a.m. – Building Impactful Creative for Facebook & Instagram – TBD Facebook & Instagram Creative Shop
* Developing creative that inspires travel
* Building creative that resonates on FB & IG
* Best practices for creative considerations
10:30 – 10:45 a.m. – Break
10:45 – 11:45 a.m. – Measuring Success on Facebook & Instagram – TBD Facebook & Instagram Marketing & Analytics
An overview of measurement tools across FB & IG for tourism marketers
11:45 – 1:00 p.m. – Lunch
1:00 – 1:30 p.m. – Success Stories on Facebook & Instagram –Facebook/Instagram + TBD Client
Hear from another tourism marketer what is working well for them across FB & IG
1:30 – 3:00 p.m. – Laptop Lab: How to Build & Buy Media Across Facebook & Instagram
Pre-work will be required. Once you have filled out a required short survey and set-up basic items to participate in the session, you will be placed in either track 1 or track 2.
Track 1 – Beginner
* Overview of buying tools
* Setting up campaigns
* Audience segmentation
Track 2 – Medium to Advanced
* Advanced buying tools
* Setting up more advanced campaigns
* Measurement
3:00 – 3:15 p.m. – Break
3:15 – 4:30 p.m. – Genius Bar
Facebook team available for Private Q & A
5:00 – 6:30 p.m. – Opening Networking Reception
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