What Consumers Really Want From Email Signups

Consumer sign up for emails in pursuit of discounts.

The top answer clocked in at 86 percent in a new survey of US residents ages 14-67. Asked to reveal the most important reasons they’d sign up to receive emails from companies seeking their business, less than half—41%—say product/service updates is a key reason. Check out the fascinating summary of the 2016 survey results here.