MMGY Travel Intelligence’s latest study reveals that 73% of American travelers intend to take a vacation in the next six months, up significantly from 62% one year ago. This is one of the key findings released in 2022 Portrait of American Travelers “Spring Edition” survey undertaken in February of more than 4,500 respondents.
“Overall, we anticipate that 2022 will be seen as a year of continued growth for the travel industry, with many Americans opting to ‘go big’ with their travels after playing it more conservative the last few years,” said Chris Davidson, EVP of MMGY Travel Intelligence. “Inflation and the recent increase in gas prices may mean that travelers choose to venture a bit closer to home or alter their spending slightly, but the demand for travel is palpable.”
|Airline Ticket Sales Exceed a 2019 Milestone for the First Time: “February bookings for U.S. travel beat those preceding the pandemic, a data analysis found. Summer looks promising for the industry, if fuel costs cooperate.” — The New York Times
Travelers report using fewer sources for ideas and inspiration in 2022 than they did in 2021, seeking out 4.7 sources on average. The advice of friends and family is the top source for ideas and inspiration across all generations.
Key findings from the Portrait of American Travelers “Spring Edition” include:
- For the majority of Americans, COVID-19 is no longer a barrier to travel. In addition, the percentage of vaccinated travelers continues to increase, with 69 percent of active leisure travelers sharing that they have already received the vaccine—up 4 percentage points from the latest survey in October. Travelers indicating that they will not get the vaccine remains constant at 16 percent.
- Among all age groups, younger generations intend to vacation most during the next 12 months, with Gen Zs and Millennials leading the way with an average of 5.0 and 4.1 trips planned respectively.
- Older generations intend to invest more on their vacations, with Boomers planning to spend an average of $1,142 per trip. Gen X was the next closest generation at $670 total per trip.
- In the growing trend of solo travel, 1 in 4 Americans plans to take a trip alone in the next six months. U.S. destinations over-indexing in appeal to solo travelers include three cities in California—Los Angeles, Palm Springs and Anaheim—along with Chicago, Atlanta, Ann Arbor and Kansas City.
For more information, visit mmgyintel.com.