Tim Ash occupies a niche of one…unless you know of another authority on evolutionary psychology and online marketing, that is.
Our eTourism Summit 2021 Keynote Speaker is the author of Unleash Your Primal Brain: Demystifying How We Think And Why We Act. He’s able to mix deep experience in conversion rate optimization and persuasion to create compelling online experiences that produce results. As a former digital agency head, he helped to create over $1,200,000,000 in documented value for clients such as Expedia, American Express, Sabre, Google, Facebook, and Choice Hotels.
Sound intriguing? Definitely.
In order to understand how people really make decisions, we have to retrace the whole evolutionary arc and understand what we picked up along the way. We share behaviors with the earliest forms of life, and have also developed some new ones which make us distinctly human. After you understand this basic operating system, you will become a better marketer.
Tim looks back to the beginning. “Human beings don’t change in the time scale of evolution. We’re like flies frozen in amber. We evolved for one environment: living with a few dozen of our relatives on the plains of East Africa. But we’re living in a bizarrely different one right now, and are not designed for societies of eight billion people on the planet. A lot of what got us here is misfiring in this new modern setting. So it’s not about the technology, it’s about understanding those nomad brains of ours which evolved on the savannah.”
So, let’s tap into your customers’ primal brains to unlock the powerful evolutionary powers of persuasion! You can put these strategies to work in your business immediately: the power of doing nothing, pain and loss as motivation, controlling visual attention, our bias for ownership, and understanding the different behaviors in relational and transactional social settings.