“Name something you associate with the Super Bowl” was a question on Family Feud and the #1 answer was “Football.” Of course, it was.
But ask the same question to Entrada Insights and Visit Tampa Bay and don’t be surprised when the #1 answer is “Data.”
A new partnership will create a digital operating system to ingest 30+ current data sources, convert data onto one platform to underscore tourism and marketing opportunities and deliverables. It will provide new insights on visitor spend, job numbers, tax contributions and relocation to the area to better connect tourism and community interests.
The new platform goes live with Super Bowl LV on February 7. Next up: Wrestlemania in April 2021. Read more here.
Brand USA has launched a high level Covid-19 dashboard, compiling a set of indicators to provide current conditions. The dashboard summarizes how individual markets are performing in relation to recovery targets, designed to help determine when recovery is sufficient for effective marketing activity.
The COVID-19 Indicator Dashboard, updated in real time, will help in decision-making related to international travel. Travel marketers can use these insights to help determine when effective marketing can take place or when to accelerate marketing efforts to assist in recovery. Dashboard users will also be able to compare different regions via an interactive map to see how travel recovery is trending in each market.
- Government policy on inbound U.S./returning travel – updated as policy changes are made
- COVID-19 daily cases (source: Johns Hopkins) – updated daily
- Scheduled seat capacity of inbound flights to the U.S. (source: SABRE) – updated weekly
- Google Trends data (index of “flights” as a search term topic) – updated weekly
- Consumer sentiment (intent to take an international leisure trip in the next 12 months) – updated monthly
Zoom in on a country, region, or state. The dashboard pulls in global and domestic U.S. data updated daily or weekly from various sources: Johns Hopkins, Google, SABRE, and more. To visit the dashboard, go here.
Visit California Outlook Forum, Feb. 17-19, 2021, is free to attend this year.
The meet-up offers all California tourism industry members the opportunity to share insights and experiences about the latest trends, marketing strategy, and research.
Note: Check out the new Innovate Track and Register here: OutlookForum.com
Elliott Ferguson, Chairman of the Board for Tourism Diversity Matters (TDM) and President and CEO, Destination DC, and Mike Gamble, TDM’s Founder and President and CEO of SearchWide Global today announced the collective impact model to inspire authenticity and inclusive leadership throughout the tourism and events industry. TDM’s mission is to be a resource to foster diversity, equity and inclusion practices that will educate, advocate, engage and empower in collaboration and cooperation with all industry initiatives.
Founding partners include ConferenceDirect Foundation, Philadelphia Convention & Visitors Bureau, and SearchWide Global.
TDM’s four guiding pillars include:
- Apprenticeship Programs
- Workforce Development
- Diversity, Equity, and Inclusion
- Research and Data
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