The latest research confirms it: Americans need a vacation. More than six in 10 Americans (63%) report that they “desperately” need a vacation. Data prepared for U.S. Travel Association by Destination Analysts indicates:
- Close to 6-in-10 American travelers (59%) miss traveling “very much” and 55% are excited about leisure travel in the next six months.
- Nearly three quarters (72%) of employed Americans indicated they set aside time to plan out vacation days for the coming year.
- 84% of Americans are excited to plan a vacation in the next six months.
- More than 9-in-10 (93%) American workers say it is important to use their paid time off to travel.
- Once a vaccine is more widely available, 53% of American workers prefer to use their paid time off to take a vacation away from home.
| Steal This Idea? On National Plan for Vacation Day Jan. 26, Visit California operated a free, limited-time hotline to help callers brighten their outlook by planning a future road trip. ‘California Dream Dial’ was available to give travelers a happiness boost and connect callers with California experts. Travelers could complete a short questionnaire about their interests and get a 20-minute appointment, or call the toll free hotline. |
In past years, the day helped address the problem of Americans failing to utilize all of their earned time off. But as the pandemic continues to wreak havoc, there’s new significance for #PlanforVacation for two key reasons:
- Looking ahead to a travel experience provides a psychological boost.
- It’s an ideal time for consumers to plan and book travel and get deals.
| Steal This Idea? Discover Puerto Rico, JetBlue and San Juan Marriott are inviting travelers to plan for vacation by blocking time off on their 2021 calendar. That’s it. Be automatically entered for a chance to win a trip to Puerto Rico by following three easy steps: Now through February 10, block a week, call it: “Fly JetBlue to Puerto Rico,” add Vacation@DiscoverPuertoRico.com on the invite, click send. Three (3) Grand Prize winners will be awarded a 6-day stay. |
“Vacation planners are going to be rewarded this year more than ever before,” said U.S. Travel Association President and CEO Roger Dow. “Not only will planners reap the significant personal benefits of looking forward to their next travel experience, but they will find some of the friendliest booking conditions we have seen in a very long time. After the very real peril and hardship that too many have endured due to the pandemic, National Plan for Vacation Day is the perfect opportunity to look ahead to a future travel experience when the time is right for you to travel once again.”
To keep it going, National #PlanforVacation Day aligns with Let’s Go There, the national initiative launched last year to spark conversation about future getaways.
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