Instagram has become over-crowded with sponsored posts, according to study that analytics firm InfluencerDB shared with the publication, Mobile Marketer.
Some of the findings include:
- The engagement rate for sponsored posts fell to 2.4% in Q1 2019 from 4% three years earlier, while the rate for non-sponsored posts slid to 1.9% from 4.5% for the comparable periods.
- The engagement rate for every industry category of influencer has declined in the past year.
- Travel influencers, who typically have the highest engagement rates, have seen an average drop to 4.5% this year from 8% in 2018.