As Google begins selling advertising on Google Maps (used by one billion people), its property Waze (used by a mere 115 million people) is looking to monetize through ad opportunities targeting consumers on-the-go.
Related: Study Says Mobile Ads Expected to Exceed 30% Market Share in 2020 – Mobile Marketer
Instead of understanding where customers are, Waze aims to show marketers where its users are headed with tracking in real-time “to better anticipate their needs and influence their decision-making,” reports Mobile Marketer.
Related: Google Flips the Switch on Its Next Big Money Maker: Maps – AdAge
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