Recently promoted to CMO of NYC & Company (The Travel Vertical, 3/11/2019), Nancy Mammana talked to Marketing Dive about digital initiatives, the brand new Hudson Yards, and how the city’s official tourism body is promoting the city in emerging markets such as China.
Several key points for other digital tourism marketing pros include:
- We’re focusing very heavily on digital.
- We do most things in-house…creative, video production, research
- We’ve developed our own channels in Weibo and WeChat.
- We also have a roster of social media influencers.
- We’ve been a long-time partner with Facebook.