
Useful pointers from DMOs come out of the conversation, such as this one from Devon Perry, Executive Director at Visit South Jersey who tweeted, “Create a method for communicating with positions, not people. In the moment of a disaster, your key person may not be available—so you need to be able to pivot and insert another name into a position.” And this one from Gathan D. Borden, VP-Marketing at VisitLEX, who speaks to leveraging local writers and Instagrammers to tell your destination’s story, “Locals are your content.”

CrowdRiff continues that conversation via a guest post covering how the unique nature of user-generated content can help lift destinations back up during disaster recovery. Read more in “The Power of User-Generated Content for Disaster Recovery.”
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