“Think of New Orleans as a store,” writes James Smith, GM and CRO of Arrivalist, in GeoMarketing.
“However, instead of aisles filled with sensibly organized goods, this store has malls, luxury shopping, casinos, a zoo, museums, restaurants, and hotels.”
Using New Orleans & Company as an example, Smith discusses how a DMO optimizes for yield with mobile-location analytics to gain key visitor insights and measurement. He notes that the quality and depth of location data among analytics companies “is light-years from where it was even two years ago.”
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