In the food industry, personified brand icons are everywhere. There’s the Pillsbury Doughboy, Jolly Green Giant, Tony the Tiger, Colonel Sanders and Ronald McDonald. Beyond food, there’s Mr. Clean, the talking Geico gecko, the sexy Old Spice Man and “The Most Interesting Man in the World” for Dos Equis.
So, why not create a personality for a destination?
Meet Frank Franklin, star of the quirky new Visit Franklin video series. Frankly, there’s no mistaking his small town charm as he hits the streets. Each of 15 videos in the cute and shareable, snackable series answers a burning, frequently asked question, such as “How did Franklin get its name?” and “Where’s a public restroom?”
More on the strategy from CrowdRiff here.
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