“It’s wonderfully random. It’s the experience your life needs. It’s Milwaukee!
VISIT Milwaukee‘s website functionality embraces the spirit of the city, featuring a virtual slot machine, “randomizer,” that serves up random suggestions for unique things to do and discover when visiting. A new “My Trip” tool helps visitors plan their trip to Milwaukee by curating a virtual shopping cart with the unique experiences they find while exploring the site.
“We drew inspiration from classic city nicknames,” said Chris Buhrman, chief creative officer at Hanson Dodge. “Milwaukee itself has been called The Cream City and The City of Festivals. We thought ‘Why stop there?’ The team had fun expanding on the nickname idea to call attention to the many truly one-of-a-kind experiences Milwaukee has to offer, big and small.”
To check out the digital fruits of the year’s labor between VISIT Milwaukee and media agency Hanson Dodge, click here.