Hootsuite’s principal findings of “Digital in 2017 Global Overview” include:
- Internet penetration increased by 10% in the last 12 months to hit 3.773 billion, or 50% of the world’s population.
- Global social media use has increased by 21% in the last 12 months, reaching 2.8 billion users globally.
- Mobile social media use has increased by 30% year-over-year to surpass 2.5 billion users globally, with 91% of social media users accessing social from mobile.
Get the Slideshare report and key learnings for travel brands here.