Hootsuite: The State of Social Media in 2017

Hootsuite’s principal findings of “Digital in 2017 Global Overview” include:

• Internet penetration increased by 10% in the last 12 months to hit 3.773 billion, or 50% of the world’s population.
• Global social media use has increased by 21% in the last 12 months, reaching 2.8 billion users globally.
• Mobile social media use has increased by 30% year-over-year to surpass 2.5 billion users globally, with 91% of social media users accessing social from mobile.

Get the Slideshare report and key learnings for travel brands here.