To get some insights into what makes a post irresistibly shareable, eTourism Summit invited attendees to submit their best examples from 2016 for our competition, “Post With the Most (Organic) Shares.” Two dozen responses from cities, states, regions and attractions across the USA included both images and videos seen on Facebook and Instagram.
What works best? What triggers people to share? We’ll discuss what we learned from these examples in upcoming November issues of The Travel Vertical. And we’ll be featuring a deeper dive into Video Storytelling and Digital Advertising on the agenda at eTourism Labs on March 24-15, 2017 in Philadelphia.
The eTourism Summit winner video has a lot to do with local pride — the passionate resident ambassadors in your own destination, in this case, Fort Collins, Colorado. Mother Nature’s been kind to this good-looking, fresh air, blue skies, college town nestled at the base of the awesome Rockies where locals are no doubt proud of an award winning healthcare system, top rated public schools, green sustainability leadership, entrepreneurship, bicycle paths, craft beer, a vibrant downtown. (Did you know? Fort Collins’s main street in Old Town was the inspiration for Disneyland’s Main Street USA.)
Visit Fort Collins gets it and nourishes it. Their website has a link called “I Live Here.” A 2-minute destination video was shared by 15% of the Facebook audience of 9,000, ultimately reaching nearly 103,000 for $0.00. Congratulations!
See the winning video submitted by Andrew Woerpel, Digital Marketing Coordinator at Visit Fort Collins, here.