What a Novel Approach!
We love this stuff! At #eTS16, you’ll hear real life marketing examples from 28 DMOs and attractions about what’s working — or not working — and why.
Looking forward to “A Likely Story,” one of the fascinating #eTS16 sessions sharing what went right and what went wrong in the execution of a great concept. It’s a completely novel approach in both senses of the word.
How does Joplin, MO employ fiction to market themselves in an innovative way conducive to Social Media and Content Marketing? The attractions and restaurants are real, but the characters are not. Fun things can happen when three friends get together over a coffee to conjure up a new way to sell their city. Presenter: Carrie Puffinbarger, Director of Tourism and Events, Joplin CVB.
Read about the mystery Joplin Undercurrent here.