Predictions: What Will Email Marketing Look Like in 2020?

Litmus asked 20 experts to chime in on the question: “How will email marketing and the subscriber experience change by the year 2020?” Chad S. White, research director, discusses the 60-page Litmus report in this blog summary covering five key areas:

1. Brands will stop creating email campaigns because machine learning and automation will completely redefine what a “campaign” is.
2. Subscribers will be able to opt out of tracking.
3. Marketers will have to cater to an entirely new audience: machines.
4. Email messages will morph into push notifications.
5. Email messages will morph into mailable microsites.

Read the summary here.